Advertising Issues and Deposit Refunds

Q: Do you offer a money-back gurantee for advertising deposits?

We are happy to provide a 30-day money-back guarantee on the unused portion for all advertising deposits and refills. Please read this entire page to address common advertising problems and/or follow the directions herein to request your refund.

Q: I didnt get enough volume with my ad campaign. How do I get more?

Each campaign is started with an initial amount of ad impressions to test your ad on many different publishers to see where you receive the best results. If you are not getting enough impressions, then it is because:

– 1. Your campaign is limited to too few geographical targets … Solution: Add more geographical targets
– 2. You do not have ad creatives in all sizes … Solution: Upload ad creatives in all adblock sizes
– 3. Your PPC bid is too low or … Solution: Increase your PPC bid
– 4. Your ads are not getting enough clicks. (CTR is low) … Solution: Test new attention-grabbing ad creatives

Over time, our system automatically awards the most impressions to the campaigns that provide the most revenue for our publishers. To increase impressions immediately, you can either add more geographical areas to your ad campaign or increase your PPC bid. Otherwise, try adding more ad creatives (in all sizes) to your campaign in order to receive a higher CTR (click-thru rate).

Q: My ad campaign wasnt profitable. How can I achieve better results?

First, please note that 97 out of 100 ad campaigns do not start out profitable, especially within the first few days. Our ad optimization system is far more result-oriented than target-oriented, but there is a learning curve while the system is testing your ads in a huge variety of publisher placements. Even more important than targeting, is to make sure you place a healthy CPA bid and install your conversion pixel properly (found on Bid/Budget page in your campaign). Make sure you install the conversion-pixel code on your THANK-YOU page in your website sales funnel AFTER you receive your desired action/conversion. Do NOT place the conversion pixel on your landing page.

Q: Why is the Conversion Pixel so important?

Our system will test your ads methodically on a variety of different publishers to see where you get the best results. The system will only know where the best results are if it knows when you achieve those desired results, and this happens when the conversion pixel fires. Once our system detects the conversion pixel firing, each night it will automatically re-adjust where to place your ads more effectively for the next day.

Q: Why is the CPA Bid so important?

The CPA bid is like a TIP that rewards the publisher who gave you a conversion. Just like a bartender, the more tips the publisher receives, the more our system scales your ad on that publishers website, which can lead to more conversions for you.

Q: So what is the best Bidding Strategy?

First, make sure your conversion pixel is installed as previously stated and you have at least 2-3 ad creatives in each ad size. We recommend starting off with both a high-enough PPC bid to get 300-500 clicks and a high CPA bid. Then start lowering your PPC bid down slowly to the minimum, but keep your CPA bid high (or even increase it). What this will do, is slow down publishers where you are not getting conversions, while keeping the highest converting publisher placements. If you start off with your PPC bid too low, then it may take a very long time to get enough clicks for the system to find any conversions.

Q: What is your Frequency Capping? Will I be charged for duplicate clicks?

A: Our Frequency Cap is set standard to 1/24. Meaning, you will only ever be charged for one (1) click per IP address every 24 hours. Even when retargeting within 24 hours is used, you may receive more clicks from the same IP address within a 24-hour period, but you will only be charged for the initial (1) click.

Q: Why are there more clicks than my stats software shows as visitors?

A: Clicks vs Visits. Our system can only count how many times your ad was actually clicked and sent to your landing page(s), while Analytics software usually tracks visits to your website. There is an important distinction between visits and clicks, which often explains the discrepancies between these two metrics. A difference of 10 to 20 percent between Clicks and Visits is normal in the industry.

Some Common Factors that cause differences between Clicks vs Visits:
– 1. Browser/Javascript and Cookies. Most anaylytics programs require javascript and cookies to be enabled before the visit is registered. While most browsers offer javascript, newer browsers now have 3rd-party cookies turned off as part of Do-Not-Track.
– 2. Server Issues. Server latency or unresponsiveness may contribute to tracking problems and visitors may navigate away before the visitor tracking code executes.
– 3. User Abandonment. A visitor may click on your advertisement, but prevent the page from fully loading by navigating to another page or by pressing the browsers Stop button.
– 4. Browser Security Preferences. Visitors may have set their preferences to opt out of being 3rd-party tracking but still be targeted and measured by our system.
– 5. Affiliate/CPA Networks. Many CPA networks disregard and/or redirect clicks that do not comform to their clients ideal subscribers. For example, CPA networks may completely disregard clicks from certain countries, devices or even date/time frames. Make sure your Ad Campaign Targeting falls within the limits specified by your CPA Network.

Q: How can I find out the nature of my discrepancy if over 20 percent?

A: We can assure you we are not reporting anything that our analytics system did not actually count as a first-hand witness to and our system pro-actively filters duplicates, proxies, spiders, bots and other invalid clicks. The best way to research any discrepancy is to compare detailed click logs to your server logs. We are among the few ad networks that provide a running Click Log with the most recent clicks for you to compare to your Server logs. You can find your most recent Click log by clicking on your Ad Campaign and then find the link to your Click Log.

Q: How do I prevent my deposit from being automatically refilled?

Simple: Just pause or cancel your ad campaigns. Your deposit is only refilled if you leave your campaigns running active after your deposit runs out. Once your deposit runs low, we will email notify you two (2) days in advance before your deposit is refilled to give you plenty of time to pause or cancel your campaigns. In the event you missed the deadline or change your mind, you may request a refund for the unused portion using the link below.

Q: How do I request a refund for my advertising deposits?

We highly suggest that you follow the above advertising strategies and allow the system proper time to find converting placements for your ads before giving up, which typically requires at least 300-500 clicks or more depending on your offers conversion rate. However, in the event you prefer your money back, you can click here to request a refund. On the next page, first locate your deposit, then click the Request Refund link and complete the instructions.

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